Orbit One
The Roofing Guys – Month One SEO Impact Case Study
Client Overview
The Roofing Guys is a leading multi-family and commercial roofing company serving the Columbus, Ohio area. With over 30 years of specialized experience, they provide expert roofing, siding, and gutter solutions for property managers, commercial buildings, and large-scale residential projects.
Their team is known for:
- Seamless navigation of insurance claims
- High-quality installation, repairs, and maintenance
- Superior materials and long-lasting craftsmanship
As a trusted provider in the region, The Roofing Guys sought to improve their online visibility, strengthen local search performance, and expand keyword rankings across Columbus and surrounding areas.
The Challenge
Despite their strong reputation and decades of experience, The Roofing Guys faced several digital challenges prior to partnering with Orbit One:
- Limited visibility in Google Search for core service + location keywords
- Under-optimized Google Business Profile with incomplete categories and services
- No structured SEO foundation in place
- Low content volume and lack of ranking informational pages
- Minimal backlinks and inconsistent directory listings
- Few keywords ranking on page 1 of Google
- Limited presence for competitive terms such as “roofer near me,” “commercial roofer,” and city-specific roofing searches
They needed rapid SEO improvements to increase rankings, drive more search visibility, and expand their footprint beyond Gahanna into the wider Columbus metro area.
The Solution – Month One SEO Implementation
Orbit One executed an aggressive and comprehensive Month One SEO strategy focused on technical optimization, content development, GBP enhancement, and foundational link-building.
1. Google Business Profile Optimization
- Updated URL, added secondary categories, booking link, services & products
- Added Google Posts and promotional offer
- Strengthened local relevance for core roofing keywords
2. Technical SEO Enhancements
- Added Schema markup (homepage + roof inspection)
- Submitted updated sitemaps to Search Console
- Removed unnecessary URLs from the sitemap
- “Noindexed” pagination pages to improve crawl efficiency
- Indexed all published pages, backlinks, and website changes
3. On-Page SEO Improvements
- Updated page titles and H1s for key service pages
- Ensured proper keyword targeting and search intent alignment
4. Local SEO Foundation
- Mass update to local business directories
- Improved NAP consistency to support local ranking
5. Content Development
Published 5 SEO-optimized blog posts, including:
- How Much Does a New Roof Cost in Ohio?
- How Much Does a Metal Roof Cost in Ohio?
- Roof Replacement Cost in Columbus
- How Long Does a Roof Last in Ohio?
- Ohio Roof Insurance Claim Guide for Homeowners
6. Link Building
- Earned 5 high-quality backlinks targeting relevant roofing and home services categories
Website Link
Location
Columbus, Ohio
Year
2024 - Ongoing
Client Testimonial
The back-end was meticulously configured to ensure that the founders could easily manage day-to-day operations themselves. This self-sufficiency was crucial for a small team with limited resources but ambitious growth plans.
The Results – After One Month
Within the first month of SEO, The Roofing Guys saw immediate and measurable ranking and visibility improvements.
- Keyword Growth
- 200+ new and improved keyword rankings
- New blogs ranking immediately, including several on page 1
- On-page optimizations indexed and already improving page positions
- Search Console Performance
- Increased clicks and impressions vs. the previous mon
- Strong visibility gains in priority service areas
- Top search clicks coming from branded terms and (“roofer” + location), (“roofer near me” searches)
- Local Search Improvements
- The Roofing Guys is ranking top 3 in Gahanna for roofing searches
- Early ranking momentum for broader Columbus-based roofing terms
- Google Business Profile now showing stronger visibility in core service areas
- Early Ranking Progress
- Keyword rankings improving week-over-week
- Strong early motion for competitive roofing terms
- “General roofing” and “near me” keywords showing consistent upward trends, exactly as expected in early-stage SEO
The Impact
After just one month of strategic SEO with Orbit One, The Roofing Guys experienced a clear shift in organic visibility and keyword rankings. Their website is now:
- Properly indexed
- Optimized for core roofing services
- Supported by new content already ranking on page 1
- Strengthened with backlinks and consistent directory listings
- Positioned for rapid growth in the coming months
The Roofing Guys now have the foundation needed to expand their digital footprint from Gahanna into Columbus-wide roofing searches.
Continued SEO will further increase rankings for non-location and “near me” terms, driving more qualified leads and long-term visibility.
Key Takeaway
Digital transformation doesn’t mean starting over — it means building smarter. With the right strategy, even a century-old brand can scale new heights online.
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