Orbit One
Case Study: Buckeye Window Treatments
Client Overview
Buckeye Window Treatments specializes in high-quality window solutions, offering custom blinds, shades, shutters, and drapery for residential and commercial clients. They partnered with Orbit One to transition from a Hunter Douglas-hosted website to a self-hosted platform, modernize their digital presence, and implement a foundation for SEO-driven growth.
The Challenge
Before working with Orbit One, Buckeye Window Treatments faced several challenges:
- Existing Hunter Douglas-hosted website limited flexibility and control
- Outdated design that did not reflect the quality of their products
- Minimal online visibility and no meaningful keyword rankings
- Very low organic traffic
- No structured SEO strategy in place
- Slow site performance and under-optimized Core Web Vitals
Buckeye Window Treatments needed a modern website with improved user experience, faster performance, and the SEO framework to drive traffic and conversions.
The Solution
Orbit One developed a comprehensive plan to modernize the website and set the stage for SEO growth:
Website Rebrand & Redesign
- Transitioned from Hunter Douglas-hosted website to a self-hosted WordPress site
- Designed a modern, visually appealing site reflecting brand quality
- Improved navigation, conversion points, and overall user experience
2. Custom UI/UX + WordPress Development
- Built a custom WordPress site tailored to the window treatment industry
- Focused on clear calls-to-action, product showcases, and accessibility
- Optimized site speed and Core Web Vitals for performance and user experience
3. Launch SEO (In Progress)
- Initial SEO implemented at launch to support organic growth
- Structured metadata, on-page content, and indexing to prepare for ongoing SEO campaigns
Website Link
Location
Columbus, Ohio
Year
2025
Client Testimonial
The back-end was meticulously configured to ensure that the founders could easily manage day-to-day operations themselves. This self-sufficiency was crucial for a small team with limited resources but ambitious growth plans.
The Results (After Launch – August 2025)
- Organic Performance
- Conversion Improvements
The Impact
Buckeye Window Treatments saw immediate improvements in visibility, engagement, and conversions after the website rebrand. The transition to a self-hosted WordPress site with custom UI/UX elevated the brand’s professionalism, performance, and digital presence. With the SEO foundation in place, Buckeye Window Treatments is positioned for long-term growth, higher organic traffic, and increased lead generation.
Key Takeaway
Digital transformation doesn’t mean starting over — it means building smarter. With the right strategy, even a century-old brand can scale new heights online.
Related Projects
- SEO, Website Design
Royal Concrete
Royal Concrete is a concrete services company specializing in residential and commercial concrete solutions….
- Website Design
Safe Harbor Group
Safe Harbor Group is a national provider of healthcare compliance, investigations, and audit defense services….